The doctor and staffs are very friendly. The place is pretty relaxing and kids love it. They apparently wants to make the children confortable while they are in the office/on the chair. The regular visits are true pleasant. However, as a parent who wants to be on the "conservative" side of treatment, I can feel the agrresiveness in recommended treatments and the pressure. Naturally I hope doctors put the patients long-term health interest above the revenue generation. I will not complain about the cost as long as the treatments recommended are medically nessacery and the result is positive. In summary, it's a nice place to go for both kids and parents if you know waht you want, or want you need is regular dental hygienes.